There will come a point where you will decide who you will want to engage with with as your suppliers and other partners in business. As your values become more clear it will be easier to decide if your partners values fit with yours or not. When they don’t you will be able to make some easy decisions about changing them and why.
This change can be at the inception of your business, like innocent smoothie or The Body Shop, or it can come later. You decide when this process needs to change.